3 Tips For Writing Content That Will Make (December 11th, 2004)
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in the recipe for your website's success. If you have engrossing, valuable and relevant content you are onto a winner..
Tip 1 - Keep It Customer-Focused - What You Like Is Irrelevant
I land on the homepage. I want to buy a bathroom from this company. I want to know what bathrooms they have available. I want to know how much it will cost, when they can deliver, if they have any special offers and what their previous customers have said about them. Instead, upon landing on the homepage I get the following all-time classic;
'Welcome to ABC Bathrooms. Our company was formed in 1985. Our Managing Director John set up the company at the age of 25 after spending thirty years in the position of..'
Who cares?! I want to know exactly what you sell and how much it will cost me. I have 10 spare minutes today to find this information out and if I don't see it on your site in a few seconds I will click off to your competitors so don't bore me with the life story of your managing director. I do not care. Give me content that I like - not what you THINK I would like. Key difference.
Tip 2 - Sell Benefits, Not Features
Potential customers do not want to know how your product was built, how old the production manager is or what colour the wallpaper is in the production plant - they want to know how buying it will enrich their lives. They want to see evidence for the benefits of owning your product or using your service. People don't buy things - they buy benefits and they buy feelings. People buying a Ferrari are not buying a mode of transport they are buying prestige, luxury, envy, success - they are buying a symbol, a way of life.
Think about your product or service from a customer's point of view - what are the real, measurable and provable benefits to them of buying from you? Include these over and over in your content and it will bring more sales for you. Don't be afraid of blowing your own trumpet - stick the benefits right on the homepage for a start!
Tip 3 - Include Calls To Action - Everywhere!
Excellent - you've written killer content and people are coming back to your website time and again for the information. Your traffic figures are shooting through the roof. It's brilliant! You can't believe you've cracked it. And then you look at the number of orders placed last week - zero. Oh. What happened there? Better to have one person visiting your site each month who actually places an order or produces a sales lead rather than have 1000 people who do neither.
If you don't have clear benefit-focused calls to action peppered throughout your content people will not get in touch with you or place that all-important order. You hook them in with the winning content and then you offer them more information vial email or a free quotation if they phone you - anything! You must have calls to action present throughout your site - combine this with the other two tips and you are on the way to having content that actually makes you sales.
Michael Cheney
www.magnet4web.com
You can get free access to lots more of Mike Cheney's internet marketing articles plus a FREE Special Report 'How To Turn Your Website Into A Customer Magnet' worth a value of £47 ($85) here: Get Your Free Internet Marketing Report | |
| 10 Ways To Make People Click - Bali Garden (December 7th, 2004)
1. Use reverse psychology on your banner ads. You
could tell people not to click on your banner ad. For
example 'Don't Click Here If You Are Comfortable
With Your Looks'
2. Add as much appeal to your banner ad as you can. Words
such as supreme, compelling, exciting, and intense are
examples of words you should use. What you state in your ad
should directly relate to what you offer.
3. Promote a price reduction on your banner ad. People are
constantly seeking good offers. You could provide the
product at a fraction of the normal cost, at a reduced
dollar amount, on a complimentary basis, etc.
4. Use a testimonial on your banner ad. This'll give
people proof they aren't wasting their time clicking
on your banner ad. The testimonial should include
enough information so they understand the offer.
5. You can add a prominent and highly regarded individual
on your banner ad on behalf of your merchandise, website
or service. People will click because they will believe
them more than you.
6. Use a strong guarantee on your banner ad. You
could include the guarantee as a headline for your
offer. It could read double or triple your money back
guarantee, lifetime your money back guarantee, etc.
7. Inform people to click on your banner ad. A novice
Internet user might be unaware that they can click on
banners. Simply adding the phrase 'click here' to your
banner will boost your clickthroughs.
8. You could market your product on a trial basis. This
will translate to people that they will not lose anything
if they click on your banner ad and sample your product
or service.
9. Affirm the chief gain of your goods, website or
service on your banner ad. It could be gains such as
obtain more income, drop pounds, boost vigor, accumulate
wealth, etc.
10. You could announce a complimentary offer on your
banner ad. People adore acquiring items at no cost. The
free gift should communicate to your intended prospects. If
the giveaway is eye-catching to them they will click.
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| Waterbom Park (November 23rd, 2004)
Waterbom Park has introduced the Scuba Kids
Program. Waterbom in conjunction with Scuba
Duba Doo are offering a free scuba lesson for
eligible children aged 8 to 12 years at 10am on
Monday, Wednesday and Friday during the month
of November. | |
| Ryoshi Japanese Restaurant (November 23rd, 2004)
The Ryoshi Japanese Restaurant has now also spread to Jl. Dewi Sartika (formerly Jl. Kartika Plaza). It's located on 2nd level of Bali Garden Hotel
Japanese restaurants normally seem to specialize in one particular style of cooking. Here at Ryoshi, we have many different styles to select from; Sushi, Tempura, Teppanyaki, Robatayaki, even noodles! It all seems to be here in some form or another. No doubt each style would be that little bit better if it was from a place that did specialize in it, but at this budget cheapie, no one is complaining! The restaurant, even though very small, comprises three types of seating. A communal bench in front of the Sushi Bar, conventional tables and traditional Japanese tables [sitting on the floor without shoes, for those who are still flexible enough. Maybe the surfing exercise comes in handy, after all!]. | |
| Kafe Batan Waru - opens on the Dec 15, 2004 (November 23rd, 2004)
Kafe Batan Waru Rated Bali's 'Best Indonesian restaurant', this perpetually popular café serves up an imaginative menu of Indonesian and Balinese favorites in a charming setting. There is something for everyone at Kafe Batan Waru. | |
| What's News at Jl. Kartika Plaza (November 23rd, 2004)
Discovery Shopping Mall opens on the 29th
November 2004. The much awaited mall stretching from Waterbom to South Kuta Beach will be officially open to the public and serious shopaholics.
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